Tomate Coração de Boi do Douro
Tomate Coração de Boi
do Douro
The primary challenge was to build a consistent and contemporary social media presence that could represent both the product and its annual competition in an authentic yet culturally grounded way.
This required avoiding folkloric or purely promotional narratives while keeping the tomato visually desirable and relevant within fast-paced platforms such as Instagram and Facebook.
The communication needed to balance tradition, gastronomy and community engagement within a clear digital narrative.
The primary challenge was to build a consistent and contemporary social media presence that could represent both the product and its annual competition in an authentic yet culturally grounded way.
This required avoiding folkloric or purely promotional narratives while keeping the tomato visually desirable and relevant within fast-paced platforms such as Instagram and Facebook.
The communication needed to balance tradition, gastronomy and community engagement within a clear digital narrative.
Tomate Coração de Boi do Douro (TCBD) is an initiative dedicated to promoting the Douro Valley’s Oxheart Tomato as both as distinctive agricultural product and an expression of local identity.
The project brings together seasonal events, editorial documentation and community-centered communication to highlight the tomato’s sensory qualities, its historical presence in the territory and the social practices that sustain it.
Through this work, the initiative contributes to a broader understanding of the Douro beyond its traditional association with wine culture.
Tomate Coração de Boi do Douro (TCBD) is an initiative dedicated to promoting the Douro Valley’s Oxheart Tomato as both a distinctive agricultural product and an expression of local identity.
The project brings together seasonal events, editorial documentation and community-centered communication to highlight the tomato’s sensory qualities, its historical presence in the territory and the social practices that sustain it.
Through this work, the initiative contributes to a broader understanding of the Douro beyond its traditional association with wine culture.
The primary challenge was to build a consistent and contemporary social media presence that could represent both the product and its annual competition in an authentic yet culturally grounded way.
This required avoiding folkloric or purely promotional narratives while keeping the tomato visually desirable and relevant within fast-paced platforms.
The project was executed across Instagram and Facebook using a varied mix of formats to build rhythm and depth throughout the feed.
Static posts, Carousels, Reels, Stories and Short-form Videos were used to support distinct phases of communication - from planning and event promotion to live coverage and post-event documentation.
Close-up photography, short-form video and event excerpts were integrated to reinforce proximity, temporal context and participation.
Content highlighted not only the tomato itself, but also producers, landscapes and moments of community, reinforcing the relationship between territory, people and process.
Photography, image editing, written content and event documentation were produced as part of the project, supporting both pre-event communication and the creation of a digital archive of each edition.
Service
Social Media, Photography, Video
date
abr 2019 - set 2025
This contributed to a coherent social media narrative that positioned Tomate Coração de Boi do Douro as both a premium local product and a cultural event, strengthening visual consistency across platforms and increasing engagement during the seasonal period.
This contributed to a coherent social media narrative that positioned Tomate Coração de Boi do Douro as both a premium local product and a cultural event, strengthening visual consistency across platforms and increasing engagement during the seasonal period.
Press Highlights
Press Highlights
The project was executed across Instagram and Facebook using a varied mix of formats to build rhythm and depth throughout the feed. Static posts, Carousels, Reels, Stories and Short-form Videos were used to support distinct phases of communication - from anticipation and event promotion to live coverage and post-event documentation.
Close-up photography, short-form video and event excerpts were integrated to reinforce proximity, temporal context and participation.
Content highlighted not only the tomato itself, but also producers, landscapes and moments of community, reinforcing the relationship between territory, people and process.
Tomate Coração de Boi do Douro (TCBD) is an initiative dedicated to promoting the Douro Valley’s Oxheart Tomato as both as distinctive agricultural product and an expression of local identity.
The project brings together seasonal events, editorial documentation and community-centered communication to highlight the tomato’s sensory qualities, its historical presence in the territory and the social practices that sustain it. Through this work, the initiative contributes to a broader understanding of the Douro beyond its traditional association with wine culture.
Social Media, Photography, Video
Service
Social Media, Photography, Video
date
abr 2019 - set 2025
