Projeto Capella
Projeto Capella
The main challenge was to communicate a multifaceted cultural project through a single platform, ensuring clarity, regularity and engagement for a diverse audience - from local residents to visitors.
The communication needed to remain accessible and informative, while reflecting the richness and variety of the programme.
Maintaining recognisability and consistency across yearly editions was essential, despite changes in programming, scale and partnerships.
Projeto Capella is an annual cultural activation project rooted in the village of Arroios, focused on bringing art, culture and local products to the community around the historic Capela de Arroios.
Organised in partnership with the local parish council and supported by Greengrape, the initiative activates the village square with festivities, markets, performances and cultural moments that blend local heritage with lively community engagement. Developed across multiple editions, the project uses Facebook as its primary communication platform since 2019, functioning as a space for information, documentation and continuity.
Projeto Capella is an annual cultural activation project rooted in the village of Arroios, focused on bringing art, culture and local products to the community around the historic Capela de Arroios.
Organised in partnership with the local parish council and supported by Greengrape, the initiative activates the village square with festivities, markets, performances and cultural moments that blend local heritage with lively community engagement. Developed across multiple editions, the project uses Facebook as its primary communication platform since 2019, functioning as a space for information, documentation and continuity.
Social Media, Photography, Video
Service
Social Media, Photography, Video
date
abr 2019 - set 2025
The Facebook communication helped consolidate Projeto Capella as a recurring cultural initiative within the local context. Over successive editions, the content supported audience awareness, strengthened participation and reinforced the project’s visibility beyond the village itself.
By documenting each edition with consistency and clarity, the project built a cumulative digital memory of the initiative - extending the life of the events beyond their physical moments and contributing to a clearer public understanding of the project’s cultural and community-driven nature.
Photography, image editing, written content and event documentation were produced as part of the project, supporting both pre-event communication and the creation of a digital archive of each edition.
This contributed to a coherent social media narrative that positioned Tomate Coração de Boi do Douro as both a premium local product and a cultural event, strengthening visual consistency across platforms and increasing engagement during the seasonal period.
Press Highlights
Press Highlights
Press Highlights
The main challenge was to communicate a multifaceted cultural project through a single platform, ensuring clarity, regularity and engagement for a diverse audience - from local residents to visitors.
The communication needed to remain accessible and informative, while reflecting the richness and variety of the programme.
Maintaining recognisability and consistency across yearly editions was essential, despite changes in programming, scale and partnerships.
The Facebook communication helped consolidate Projeto Capella as a recurring cultural initiative within the local context. Over successive editions, the content supported audience awareness, strengthened participation and reinforced the project’s visibility beyond the village itself.
By documenting each edition with consistency and clarity, the project built a cumulative digital memory of the initiative - extending the life of the events beyond their physical moments and contributing to a clearer public understanding of the project’s cultural and community-driven nature.
Photography, image editing, written content and event documentation were produced as part of the project, supporting both pre-event communication and the creation of a digital archive of each edition.
This contributed to a coherent social media narrative that positioned Tomate Coração de Boi do Douro as both a premium local product and a cultural event, strengthening visual consistency across platforms and increasing engagement during the seasonal period.
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info@joana-pereira.com
Press Highlights
Let's connect.